Athenry won a first county title in 1987, and while they reached the All-Ireland final they lost to Midleton. Another county came in 1994 , but they had to wait until 96/97 win for another tilt at the All-Ireland, won against Clare's Wolfe Tones. The strip was a stock Connolly design.
Though they could not make it back-to-back titles in 1997, in '98 they won the first of a three-in-a-row. While Connolly remained the kit suppliers, the design was updated to coincide with restaurant Dobbyn & Coffey's taking over as sponsors.
By the time of the 1999 win, the club had reverted to O'Neills jerseys, with Lynskeys, the pub owned by former Galway player Brendan, now the name on the front.
It was not long before another new sponsor arrived, however, as mobile phone giant Eircell took over and O'Neills used one of their new templates, showcased as a second consecutive All-Ireland was won.
When Eircell was bought out Vodafone, the jerseys were changed to reflect this, with a similar template, albeit one with less white, now utilised.
Athenry last won a Galway title in 2004, and again made it to the following March's All-Ireland, losing to James Stephens of Kilkenny. More subtle changes to the jersey, with Athenry Credit Union now sponsoring.
Generally, when clashes arose in All-Ireland club championship games, provincial colours would be worn, and this happened when Athenry met St Joseph's in a 1999 semi-final. As white was the Connacht colour, it meant they could wear a reversal of the usual strip. St Joseph's wore blue.
The following year, the clubs met in the All-Ireland final and Athenry had a special kit produced, featuring maroon shorts and - rarely, given that Kildare were one of the few teams to wear them at the time - white socks.
Later that year, Athenry would encounter Clarinbridge in the Galway championship. As the All-Ireland final jerseys had inscriptions and were to be kept as souvenirs, a slightly different regular set, with a maroon collar, was used.
In the 2001 county final, Athenry again met Clarinbridge. This time, a reversal of the 'Eircell' kit, again with maroon shorts, was utilised. As they had in 2000, Clarinbridge again wore red.
As anybody who has been involved with a GAA club knows, jersey changes are not all that common, usually coming at a remove of around every three or four years, dependent on a new sponsor buying a set or else the previous ones succumbing to wear and tear and making a purchase a necessity. Big finals can also be an excuse for new geansaís and perhaps it is no surprise that the club that is the focus of this piece was one of the most successful in Ireland for a period in the late 1990s and early 2000s.

Despite that, however, St Mary's of Athenry in Co. Galway would give some county teams (or even soccer teams!) a run for their money with the regularity of their changes during this period. Click on the images for larger views and details of the kits.
Unusually, during Athenry's golden period, Clare kingpins St Joseph's Doora-Barefield and the coming team in Galway, Clarinbridge, also wore maroon jerseys and white shorts, meaning that Athenry's change kits also got an airing, far more than the average GAA club would be involved in a colour-clash.